I managed a pair of email designers. They were embedded within the marketing team, working hand-in-hand with marketing managers and the development team.
In addition to providing design direction, I worked directly with the developers and marketers to understand goals, development and coding challenges and advancements, and ensure my designers were valued and heard.
We went through major Salesforce upgrades and a complete rebuild of how the emails were developed and I helped the designers to take advantage of those possibilities to make more impactful work which drove improvements in engagement and cNPS.
In addition to providing design direction, I worked directly with the developers and marketers to understand goals, development and coding challenges and advancements, and ensure my designers were valued and heard.
We went through major Salesforce upgrades and a complete rebuild of how the emails were developed and I helped the designers to take advantage of those possibilities to make more impactful work which drove improvements in engagement and cNPS.
